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The object of research is the processes of interaction of business model components for the enterprise in the fashion industry at an early stage of its life cycle, which are subject to the principles Read More »
This thesis contributes to identity research by expanding the concept of ethical organizational identity. Ethical organizational identity is said to be present when ethical values and beliefs make up Read More »
This paper reports on the adaption of a model for consultancy of using graduates working on a contract basis for Bournemouth University (BU) but within a client organisation, and managed by a member Read More »
Thesis Purpose: The present research investigates the relationship between five perceived benefits: environmental, hedonic, financial, functional, and social, as well as two perceived risks: hygiene Read More »
Purpose: The purpose of this paper is to test if the order in which potential customers receive company related information and product related information about a new brand can influence their trust Read More »
This study is aimed towards understanding the effect of perceived CSR initiatives (PCSRI) on brand loyalty, and consumer based brand equity (CBBE) in Indian sportswear market. This study was Read More »
This academic portfolio compiles research, creative strategies, and multi-channel campaign executions for the launch of a 500-gram retail Nopal Flour (Opuntia ficus-indica) SKU for Hacienda El Maguey Read More »
Liability of foreignness (LOF) refers to the diculties and additional costs that multinational enterprises face when they operate in a foreign market. Rooted in institutional theory, extant Read More »
In order to give application programs access to data stored in the web in semistructured formats, in particular, in XML format, we propose a domain-specific language for declarative processing such Read More »
Japanese consumers have always been placed as one of the most highly loyal consumers in the world who are committed to purchasing certain brands for products in many different industries, such as Read More »