The terms of sustainable development, corporate social responsibility, and the concept of company stakeholders are well known, and their definition has been widely used in the literature of
The Journal of Marketing Analytics was created in 2013 by Palgrave Macmillan from the merger of the Journal of Targeting, Measurement, and Analysis for Marketing (20012012) and the Journal of
This study explores the influence of brand love and brand experience on customer engagement and then the influence of customer engagement on brand loyalty directly or mediated by brand attachment and
There is little doubt that in the past several decades, an increasing number of organisations are seeking out strategic alliances, joint ventures, and an increasing number of corporate social
The burgeoning tourism and hospitality industry is plagued by numerous challenges that pose significant hurdles to its long-term success and sustainability. These challenges encompass a range of