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  • 05/12/2023

    The Impact Of Influencer Marketing On Consumer Buying Behaviour

    Due to the growth of social media in consumers’ daily life, promotion of goods and services shifted from traditional advertisement to digital word of mouth in the form of Influencer Marketing.

    05/12/2023  •   Marketing  
  • 05/12/2023

    The Psychology of Convenience in Quick Commerce Platforms

    The grocery retail landscape in India has undergone a paradigm shift over the last few years. While traditional neighborhood Kirana stores remain relevant, the rapid emergence of quick commerce

    05/12/2023  •   Marketing  
  • 04/2025

    AI Adoption and Inequality

    There are competing narratives about artificial intelligence’s impact on inequality. Some argue AI will exacerbate economic disparities, while others suggest it could reduce inequality by primarily

    04/2025  •   Technological Advancement  
  • 04/2023

    Climate Risks in the Industrials Sector

    The industrials sector accounts for 25% of global carbon dioxide (CO2 ) emissions (IEA, 2022b). It comprises many sub-sectors, including manufacturing, petrochemicals, steel and iron, and

    04/2023  •   Climate Change  
  • 04/2023

    Climate Risks in the Oil and Gas Sector

    Unabated combustion of all the present fossil fuel reserves will emit three times more carbon dioxide (CO2 ) emissions than the remaining carbon budget for 2 C of global warming, pushing temperatures

    04/2023  •   Environment and Nature  
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