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  • 05/22/2023

    Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets

    This work proposes a framework that attempts to explain the connection between the dimensions of consumer perceived corporate social responsibility (social, environmental, economic), firm

    05/22/2023  •   Corporate Social Responsibility  
  • 05/2027

    Determining Effective Sustainable Fashion Communication Strategies

    This chapter investigates the current techniques employed by upcycled and sustainable fashion brands to communicate the features and benefits of their products, as well as their benefits to consumers

    05/2027  •   Corporate Social Responsibility  
  • 05/2024

    How to speak up without starting a showdown

    Misinformation is always problematic, but when it appears alongside pet photos and family updates on social media, it can be especially frustrating. It’s one thing if a stranger spreads falsehoods

    05/2024  •   Public Relations  
  • 05/2019

    Cues adopted by consumers in examining corporate website favorability: An empirical study of financial institutions in the UK and Russia

    Purpose - The purpose of this paper is to explore, reconcile and depict corporate website favorability (CWF), its antecedents and consequences in the financial setting in the UK and Russia context.

    05/2019  •   Marketing Messaging  
  • 05/15 2014

    Sustainability in Corporate Communications and its Influence onConsumer Awareness and Perceptions: A study of H&M and Primark

    This paper focuses on the issue of effective web-based corporate sustainability communications to influence consumer awareness and perceptions. Studying the dedicated corporate sustainability

    05/15 2014  •   SDGs  
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