Rationality – originally assumed to be perfect, then to be more bounded – is the core tenet of economic theories of action. Consumer behavior provides a more nuanced picture with an entire
An unfortunate reality of online shopping is that people do not have the opportunity to touch the actual products. When choosing between different options online, people often wish that they could
Corporate Social Responsibility (CSR) literature has documented that running a pro-social campaign provides indirect benefits to companies such as higher purchase likelihood and better perceived
According to The Largest U.S. Charities, released by Forbes (Forbes 2017), more than half of the top 50 charities in the US use red, blue, or both in their logos. Despite this widespread use of red
What makes cultural products popular? Could products that literally speak to “you” be more engaging? Academics have long been interested in whether the use of second person pronouns (e.g., you,