Consumers are increasingly shifting from traditional ownership based consumption to relatively novel access-based consumption (hereafter, ABC). Access involves transactions that are market mediated
Should you listen again to that song you have been listening to on repeat, or should you listen to different song? We make consumption choices like this on a daily basis without really knowing if
Research on the Persuasion Knowledge Model (PKM) (Friestad and Wright 1994) has documented many negative responses to persuasion attempts (Isaac and Grayson 2017), including lower attitudes towards
The current research developed a mathematical model that could predict consumers’ price-quality perceptions based on their ability and motivation to process the product information accurately. This
Bundling has raised many interests for decades (e.g., Hansen & Martin, 1987; Janiszewski & Cunha Jr, 2004), but very few studies have been conducted to systematically examine the relationship between