The literature reflects remarkably little effort to develop a framework for understanding how market orientation and organizational learning can help managers manage through economic crises. Using
Online consumer revenge is costing companies millions of dollars annually. Yet, few studies have investigated the factors that influence consumer revenge online and the extent to which they persist
Emerging markets represent a significant part of the world economy and tend to expand their share, but they are still not well examined. Specifically, one of the BRIC economies, Russia seems to be
The relationship between customer orientation and export performance has been assumed in the literature to have a linear relationship, neglecting the possibility of non-linear relationships between
In a world of declining subscription bases, magazine publishers are focusing on content to retain customers. we examine one aspect of content in the context of online subscription magazines, namely