The mental rigidity of ideological conservatives, known as the rigidity-of-the-right, is well-documented. In their thorough review, Jost et al. (2003, 352) conclude that “by far the most convincing
Social comparison, proposed nearly 60 years ago by Festinger (1954) is defined as an evaluative process in which an individual compares himself or herself on some dimension to a target of comparison
Consumers often rely on limited information that is readily available while neglecting missing information. Research has demonstrated that insensitivity to missing information results in
Consumer awareness of deception is important in order to effectively cope with marketers’ strategic attempts to unfairly influence them. Yet, in spite of the widespread prevalence of marketplace
Conventional wisdom and prior research suggest that when goals are more important, people will strive harder to reach them and increase self-control efforts (Trope and Fishbach 2000). However, might