The article aims to analyze the cause-effect relationship between Brand Ethicality Perception (CPE), legitimacy and purchase intention during the COVID-19 first wave, taking into consideration the
In contemporary society, social media influencers have become mediators of not only commercial but also political and cultural meanings, and their roles are diversifying. In this study, we focus on a
This creative research is based on an extensive review of literature that explores both environmental and social concerns in the jewellery industry, relating to the metal mining sector. Issues
The collapse of communist rule in Russia at the beginning of the 1990s revived a whole series of social, cultural, and ideological phenomena that had either lain dormant or been almost entirely
Aims: This review aims to explore how sustainable branding contributes to long-term brand equity through the integration of strategic positioning, consumer emotional engagement, and ethical