Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying moral messages in their communication are perceived by consumers. Therefore, it investigates
Spanish fashion brands seeking to enter or solidify their presence in the Moroccan affordable luxury and fast fashion market face a unique set of challenges. This study highlights the critical
This article is a within- and cross-country examination of the impact of fair trade certification on consumers evaluations and attitudes toward ethically certified products. Across three experimental
Past and present disasters and scandals, such as the BP Deepwater Horizon oil disaster in the Gulf of Mexico in 2010, the Servier Mediator (Benfluorex) scandal in 2009 and the Enron collapse in 2001,
Place branding is a multidisciplinary field of research and practice that plays an important role in sustainable development by stimulating economic growth, social prosperity and environmental