This text analyses the metaverse: its definitions and concepts, its meaning and impact; digital art, fashion and their communication; its performance issues, its failures, and criticism. It compares
This article reflects on the future of artisanry in the context of the Metaverse in Brazil, considering artisanry relationship with fashion. Hence, the Metaverse is described through NFTs,
Social media has become an essential brand communication channel for fashion brands through interaction, engagement and personal communication. Instagram is one of the most important social media
The French luxury brand, Balenciaga, recently faced its most important communication crisis. On November 16th 2022, the brand released its holiday gifting campaign featuring children surrounded by
The Conference “FACTUM23—Fashion communication: between tradition and future digital developments” (Pisa, Italy, July 3–5, 2023), is the third event in the series of FACTUM Conferences on