The increasing digitalization of consumer behavior and lives has created both opportunities and challenges for fashion brands seeking to engage with their audience. This paper aims to reflect on the
Non-fungible tokens (NFTs) have witnessed unprecedented dynamism over the recent years with only few luxury brands experimenting with the technology albeit the very personal characteristics of NFT
The digitalisation of fashion supply chain transparency has gained increased attention in recent years. Technology solutions that have arisen based on advanced technologies and Web3 include smart
Dress is an embodied, physical experience which the touch-deprived sensory affordances of today’s screen technologies can only simulate. However, advances in haptic and virtual technologies suggest
The fashion industry is progressively investing in technology, and the benefits of Extended Reality (XR) are not going unnoticed. Despite widespread interest in the topic, the literature is limited