Though desperately needed, consumers reject sustainable consumption alternatives which deviate far from the norm. Labgrown meat and insectbased meat substitutes, for instance, could revolutionize the
People must often respond to control threats of different nature in their daily lives: mundane (e.g., stockout) or tragic (e.g., natural disaster), negative (e.g., flight delay) or positive (e.g.,
In a world of connected devices and technology, consumers are opening their homes to artificial intelligence (AI) devices, such as Google Home, Amazon Echo and HomePod. These devices are changing the
In product packaging, size labels provide semantic information indicating the relative magnitude of a product, and color influences consumer perceptions in both physical and physiological ways (i.e.,
Despite early suggestions that product characteristics might play a significant role at the stage of disposition (Jacoby, Berning, and Dietvorst 1977), extant research focused largely on the impact