In 2015 the Sustainable Development Goals (SDGs ) were ratified by 195 countries. To be achieved by 2030, the goals aim to transform our world by leaving no one behind. In 2017 the Global Ecovillage
Building on the literature on green consumption, this study investigates consumers perceptions of a brand's green benefits (utilitarian environmental and warm glow) and green transparency on their
Marketers are required to study consumer psyche for the development of sustainable competitive advantage over other brands. One of the most significant challenges for marketing professionals is the
Brand misdeeds abound in the marketplace, but prior research indicates that having a strong connection with a brand buffers consumers from adverse effects of brand transgressions. However, the
Globalisation and increased stakeholder pressure have compelled companies to be more creative in their pursuit of legitimacy in contemporary society. Against this background, companies are expected