The rapid rise of digital technologies has reshaped how brands communicate, persuade, and maintain relationships with consumers. As of 2024, more than two-thirds of the global population actively
This chapter examines how the principles of Maqasid Syariah function as a moral compass in guiding digital marketing toward truthfulness, transparency, and social responsibility. Grounded in Islamic
Malaysia's marketplace operates within a framework that combines statutory law, industry codes, and cultural expectations. This chapter offers a practical guide to navigating this area, demonstrating
This chapter examines the evolving nature of brand loyalty in Malaysia’s dynamic consumer landscape. It explains how emotional branding, identity alignment, and trust shape consumers’ long-term
This chapter provides an in-depth analysis of event marketing and sponsorship within the Malaysian context, highlighting how global influences intersect with local cultural values to shape the