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  • 2012

    Entrepreneurial Identity Construction - what does existing literature tell us?

    Objectives. Research in entrepreneurship education maps the competencies, skills and knowledge necessary for entrepreneurship (Bager 2011; Jones 2010; Mwasalwiba 2010; Sánchez 2011), exploring

    2012  •   Business Practices  
  • 2011

    Creating a Conceptual Model for Building Responsible Brands

    Despite the importance of brands in mediating corporate social responsibility, there has been relatively little research on how responsible brands are developed from the internal perspective of the

    2011  •   Corporate Social Responsibility  
  • 2010

    Ethical brand management: customer relationships and ethical duties

    Purpose This paper seeks to explore the ethical implications of creating committed customer relationships. Design/methodology/approach The paper uses an empirical study to test a series of hypotheses

    2010  •   Ethical Culture  
  • 2010

    The Relationship between Ethical Brand and Company Reputation: The Malaysian Perspective

    This paper reports the initial finding on examination of the effect of product and service quality on ethical brand, which in turn may influence a company's reputation among industrial buyers that

    2010  •   Corporate Image and PR  
  • 2010

    From value-for-money to values-for-money? Ethical food and policy in Europe

    The paper considers how ethical food raises complex challenges for policy-makers. Looking mainly at Europe and developed countries, it suggests that the notion of ethical food is plastic, but that

    2010  •   Value for Money  
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