Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Redefining Consumer Behaviour In The AI Era

The rapid growth of Artificial Intelligence (AI) has deeply changed consumer behaviour by influencing how people search for, assess, and buy products and services. This chapter examines how AI Read More »

Date: 06/2026
Author: Krishna Kumar
Contributor: eb™ Research Team
Article

Learning Reinvented – AI In Employee Development & Performance AI-Powered Upskilling And

This empirical study investigates the role of artificial intelligence (AI) in transforming corporate learning through microlearning and adaptive skill ecosystems. Drawing on narrative data collected Read More »

Date: 06/2026
Author: Vijayanand Selvaraj
Contributor: eb™ Research Team
Article

Integrating Gurukul Pedagogy Into Modern Corporate Training: A Comparative Study Of Learning

This current paper examines how Gurukul pedagogy, which is an Indian traditional system of learning that focuses on mentorship, experiential learning and holistic development, can be integrated to Read More »

Date: 06/2026
Author: Khushi Singh
Contributor: eb™ Research Team
Article

Data Driven HR Building The Foundation With People Analytics Predictive And Prescriptive Analytics

The transformation of human resource management from intuition-based practices to data-driven decision-making has revolutionized organizational strategy and resilience. This conceptual study explores Read More »

Date: 06/2026
Author: Vijayanand Selvaraj
Contributor: eb™ Research Team
Article

Translating Gurukul Wisdom Into Modern Management: An Indian Knowledge System Perspective On

The present study investigates the integration of contemporary leadership ideas with the knowledge of the ancient Indian Gurukul. It demonstrates how the ageless ideas of self-mastery, mentoring, Read More »

Date: 06/2026
Author: Gaurav K Mangar
Contributor: eb™ Research Team
Would you like to share articles and contribute to the eb™ Journal?

If you would like enhanced access to the material on this site, including the ability to download documents as well as submit your own, or other interesting articles for inclusion in the eb™ Journal, join the Founders Circle forming now.

Start Here