Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
The rapid growth of Artificial Intelligence (AI) has deeply changed consumer behaviour by influencing how people search for, assess, and buy products and services. This chapter examines how AI Read More »
This empirical study investigates the role of artificial intelligence (AI) in transforming corporate learning through microlearning and adaptive skill ecosystems. Drawing on narrative data collected Read More »
This current paper examines how Gurukul pedagogy, which is an Indian traditional system of learning that focuses on mentorship, experiential learning and holistic development, can be integrated to Read More »
The transformation of human resource management from intuition-based practices to data-driven decision-making has revolutionized organizational strategy and resilience. This conceptual study explores Read More »
The present study investigates the integration of contemporary leadership ideas with the knowledge of the ancient Indian Gurukul. It demonstrates how the ageless ideas of self-mastery, mentoring, Read More »