Consumer Ethicality Perception And Legitimacy: Competitive Advantages In COVID-19 Crisis
The article aims to analyze the cause-effect relationship between Brand Ethicality Perception (CPE), legitimacy and purchase intention during the COVID-19 first wave, taking into consideration the Read More »
Author: Gregory Payne, Alicia Blanco-González, Giorgia Miotto, Cristina del-Castillo
Contributor: eb™ Research Team
A CRITICAL EVALUATION INTO THE ROLE OF ETHICS IN CLOTHING PURCHASE DECISIONS
Consumer awareness and interest in ethical issues is growing with sustained and significant rises in sales of ethical products (L. Vickery (personal communication, January 12, 2007); The Co-operative Read More »
Social Work Promoting Community And Environmental Sustainability: A Workbook For Global Social
Incredible work is being done all over the world by social workers addressing issues at the nexus of community and environmental sustainability. Whether you are a longtime supporter of social workers Read More »
The Magic Of Ethical Brands: Interpassivity And The Thievish Joy Of Delegated Consumption
Over the past 20 years, ethical brands have risen to prominence. The prevailing discourse implies that this trend has emerged as a result of consumers wanting to make a difference through their Read More »
Key Drivers In Enhancing Actual Purchase Of Local Brand In Saudi Arabia: Intention, Patriotism,
The study empirically investigates the important antecedents: intention, patriotism, trust, family and government support to actual purchase of local brand in Saudi Arabia. Though lot of attention is Read More »
Author: Jamal Mohammed Esmail Alekam , Amer Ahmad AlAnazi, Nik Kamariah Nik Mat, Salniza Md. Salleh , Khairi Mohamed Omar
Contributor: eb™ Research Team