You Have To Earn It, But I Don’t: The Role Of Monetary Fairness In Conspicuous Consumption
Consumers who are motivated to present themselves in a socially desirable manner often choose to display images of higher status, wealth, and prestige through conspicuous consumption. However, will Read More »
Author: Saerom Lee, Hans Baumgartner, Karen Page Winterich
Contributor: eb™ Research Team
Consequences Of Cultural Fluency
On the 4th of July, do Americans put more food on a patriotic plate? Can subtle exposure to traditional wedding photos make you more willing to buy an unrelated consumer product? In short, can Read More »
Consumer Creativity In Product Design: The Effects Of Providing A Default Product On Idea
From the widespread practice of product customization to the recent practice of “crowdsourcing” ideas, companies are actively involving consumers in the new product development process. To Read More »
An Attributional Explanation Of Consumers’ Unexpected Attitudes And Behavior Toward
Rising obesity rates among children have led many to blame the fast food industry because frequenting quick-service restaurants has been linked to higher intakes of sodium, fat, calories, and soft Read More »
Author: Claudia Dumitrescu, Renée Shaw Hughner, Clifford J. Shultz
Contributor: eb™ Research Team
Risky Business: The Negative Impact Of Ambiguity On Risk Communications
Consumer information presents risks in several formats; for example, using absolute risk estimates such as 10% or ranges such as 5-15%. While these two sets of statistical likelihoods might appear Read More »