Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Teacher Professional Development In Online EFL Contexts: The Role Of Digital Literacy And

Digital literacy has gained increasing significance in contemporary society due to the widespread use of technology and the internet across various domains of life, including educational contexts. Read More »

Date: 10/08/2025
Author: Abolfazl Mokhtar, Mohammad Iman Askari, Neda Fatehi Rad
Contributor: eb™ Research Team
Article

The Social Media Influence Spectrum: Insights From Malaysia’s Digital Consumer Culture

The rapid rise of digital technologies has reshaped how brands communicate, persuade, and maintain relationships with consumers. As of 2024, more than two-thirds of the global population actively Read More »

Date: 12/2025
Author: Wan Nur Fazni Wan Mohamad Nazarie, Aminatul Saadiah Abdul Jamil
Contributor: eb™ Research Team
Article

Maqasid Syariah And Ethical Frameworks In Digital Marketing And Social Media Strategies

This chapter examines how the principles of Maqasid Syariah function as a moral compass in guiding digital marketing toward truthfulness, transparency, and social responsibility. Grounded in Islamic Read More »

Date: 12/2025
Author: Adlin Masood
Contributor: eb™ Research Team
Article

Dimensions Of Ethical Consumption: A Systematic Review And Future Outlook

UN's sustainable development goals view ethical consumption as a multi-dimensional construct addressing production and consumption-related sustainability challenges. The present study is the first to Read More »

Date: 10/02/2024
Author: Daly Paulose Meppurath, Rohini R
Contributor: eb™ Research Team
Article

Navigating Legal And Ethical Considerations

Malaysia's marketplace operates within a framework that combines statutory law, industry codes, and cultural expectations. This chapter offers a practical guide to navigating this area, demonstrating Read More »

Date: 12/2025
Author: Mohamad Syafiq Bin Sulaiman
Contributor: eb™ Research Team
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