Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
Digital literacy has gained increasing significance in contemporary society due to the widespread use of technology and the internet across various domains of life, including educational contexts. Read More »
The rapid rise of digital technologies has reshaped how brands communicate, persuade, and maintain relationships with consumers. As of 2024, more than two-thirds of the global population actively Read More »
This chapter examines how the principles of Maqasid Syariah function as a moral compass in guiding digital marketing toward truthfulness, transparency, and social responsibility. Grounded in Islamic Read More »
UN's sustainable development goals view ethical consumption as a multi-dimensional construct addressing production and consumption-related sustainability challenges. The present study is the first to Read More »
Malaysia's marketplace operates within a framework that combines statutory law, industry codes, and cultural expectations. This chapter offers a practical guide to navigating this area, demonstrating Read More »