Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
Color is a powerful visual cue that shapes consumer perception and purchase behavior, particularly in the fast-moving consumer goods (FMCG) sector where decisions are made rapidly at the point of Read More »
Artificial Intelligence (AI) is rapidly reshaping education by transforming how learning materials are accessed, personalized, and delivered. Its integration into classrooms and higher education Read More »
Effective English language instruction at the elementary level requires well-qualified and competent teachers who possess both pedagogical expertise and sufficient knowledge of modern educational Read More »
This article reviews studies on Learning-Oriented Assessment (LOA) in EFL contexts. Its aim is to investigate how LOA influences assessment practices, supports learner-centered approaches, encourages Read More »
In volatile markets, organizations rarely fail because they lack plans; they fail because their people cannot adapt fast enough when plans stop matching reality. This paper examines how Read More »