Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Consumer Perception Of Colors On FMCG Brand IN KERALA

Color is a powerful visual cue that shapes consumer perception and purchase behavior, particularly in the fast-moving consumer goods (FMCG) sector where decisions are made rapidly at the point of Read More »

Date: 10/08/2025
Author: Anil Kumar R., A.R. Dinakar, Salman Navas, Ruby R
Contributor: eb™ Research Team
Article

AI Literacy In Education: Balancing Innovation, Ethics, And Equity In The Digital Age

Artificial Intelligence (AI) is rapidly reshaping education by transforming how learning materials are accessed, personalized, and delivered. Its integration into classrooms and higher education Read More »

Date: 10/08/2025
Author: Hamhenz Ghopilour, Atena Haghnavaz
Contributor: eb™ Research Team
Article

Integrating Educational Technology In Elementary EFL Classrooms In Iran: A Mixed-Methods Study Of

Effective English language instruction at the elementary level requires well-qualified and competent teachers who possess both pedagogical expertise and sufficient knowledge of modern educational Read More »

Date: 10/08/2025
Author: Shadi Moradzadeh Fard, Mohammad Iman Askari, Neda Fatehi Rad
Contributor: eb™ Research Team
Article

Learning-Oriented Assessment In English As A Foreign Language Education: Frameworks,

This article reviews studies on Learning-Oriented Assessment (LOA) in EFL contexts. Its aim is to investigate how LOA influences assessment practices, supports learner-centered approaches, encourages Read More »

Date: 10/08/2025
Author: Mona Ashrafian, Neda Fatehi Rad, Mohammad Iman Askari
Contributor: eb™ Research Team
Article

Transforming Halavat Food Industry Through Resilient, Digitally-Enabled Leadership: An

In volatile markets, organizations rarely fail because they lack plans; they fail because their people cannot adapt fast enough when plans stop matching reality. This paper examines how Read More »

Date: 10/08/2025
Author: Mahboubeh Zaeromali
Contributor: eb™ Research Team
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