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  • 12/21/2018

    O impacto da reputação por inovação nos [The impact of inovation reputation to consumers]consumidores

    In the same way that companies are aware of sales and market shares, they are also concerned about their own reputation. Nowadays, reputation for innovation is something that some companies seek to

    12/21/2018  •   Business Practices  
  • 12/2011

    A Preliminary Strategic Marketing Framework for New Product Development

    This article responds to the identified considerations and gaps in existing research on the way a new idea is transformed into a market-accepted new product. Utilizing the findings of an extensive

    12/2011  •   New Products and Services  
  • 12/18/2023

    Unequal climate impacts on global values of natural capital

    Ecosystems generate a wide range of benefits for humans, including some market goods as well as other benefits that are not directly reflected in market activity1. Climate change will alter the

    12/18/2023  •   Environment and Nature  
  • 12/15/2024

    Religion as Brand, An Analogy to Reconceptualize Religion

    A central city square, whether imbued with tradition or modernity, becomes a stage for a large-scale gathering. Dressed in black, a group of men perform a ritualized movement, rhythmically beating

    12/15/2024  •   Culture and Lifestyle  
  • 12/09/2019

    How consumer perceived ethicality influence repurchase intentions and word-of-mouth? A mediated moderation model

    Ethical consumerism has been dramatically increasing in recent decades, but in service sector, fewer research has been conducted especially in the fast-food industry. In this paper, we determined

    12/09/2019  •   Consumer Protection  
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