This study attempts to measure the impact of AR (Augmented Reality) for enhanced Customer Engagement and Purchase Decision-Making with reference to cosmetic industry. The main objective of this study
In today's digital landscape, social media platforms have revolutionized marketing communication strategies, offering unprecedented opportunities for brands to engage with consumers. This study
The study aimed to explore the utilization of multiple sales channels for international business development in the Information Technology sector, focusing on Hashtechy in Ahmedabad. A key finding
In the past two decades, advertisements have become a crucial factor in shaping consumer buying behavior, driven by technological advancements and societal changes. Media communication, encompassing
Consumer’s preference and requirements keeps changing and evolving with time. In earlier times, people shopped by going in various stores and comparing prices. This required a lot of effort, time