The use of technology, and particularly social media, has be come exceedingly common, especially among young adult consumers. Consumers multitask; check Facebook while in meetings, tweet while
This research explores the phenomenon of consumer escapism within the context of online gaming. While there exist many strategies for coping that involve the consumption of products, escapism through
This research focuses on the health implications of immersing oneself into a virtual story, in our case, a fictional television episode. We pursue this research question in the context of a major
Public displays of generosity are ubiquitous. People often signal their generosity to others by wearing t-shirts or announcing their good deeds to wide audiences on social networking sites. One
A growing body of research has demonstrated that behaving prosocially creates a “helper’s high” (Luks, 1988) and increases subjective well-being (Anik et al., 2009; Lyubomirsky et al., 2004;