Previous research has shown that choice closure, defined as the psychological process by which consumers come to perceive a decision to be final, increases satisfaction with difficult decisions (Gu,
Raising charitable donations requires considerable time and effort. In the U.S., for example, it costs over $50 billion each year to raise roughly $300 billion in individual donations (Greenfield,
Getting the best is great. It has been advocated as ideal in almost every domain of life. In business, companies strive to become the most competitive in the market. In education, students are
Gone are the days of managers acting as sole decision-makers in strategic choices. Increasingly, managers “outsource” some decisions – from creating advertisements to deciding on mission
A key concern for marketers, both in academia and practice, is understanding when and why positive and negative product information spreads through word-of-mouth (WOM). Indeed, positive WOM often