Etika menjadi pembahasan yang penting. dalam kegiatan bisnis saat ini, bahkan etika menjadi pusat sorotan bisnis. kontemporer. Etika bisnis ialah studi yang mempelajari moral yang baik. dan tidak,
Despite the economic, social, and environmental importance of emerging countries, most existing research into ethical consumerism has focused on developed market contexts. We introduce this Special
With a review of literature on corporate social responsibility (CSR) and its micro-level impacts, this article proposes an integrative framework to map undesirable relational outcomes of CSR
Consumer product packaging can serve a critical role in the consumption experience, but marketing and packaging science researchers focus primarily on pre and post-consumption aspects of consumer
The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many