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  • 06/30/2016

    The ethical compass: A case study on the positive effects of ethical organizational identity within a social enterprise

    This thesis contributes to identity research by expanding the concept of ethical organizational identity. Ethical organizational identity is said to be present when ethical values and beliefs make up

    06/30/2016  •   CSR Practice  
  • 06/29/2021

    Perceived Benefits and Risks in Adoption Intention of Fast Fashion Rental Services: An Empirical Study in the Context of Digital Peer-to-Peer Platforms

    Thesis Purpose: The present research investigates the relationship between five perceived benefits: environmental, hedonic, financial, functional, and social, as well as two perceived risks: hygiene

    06/29/2021  •   Marketing Messaging  
  • 06/27/2026

    A Portfolio of Academic Advertising Briefs: Hacienda El Maguey Nopal Flour (Ancient Plant. Modern Flow.)

    This academic portfolio compiles research, creative strategies, and multi-channel campaign executions for the launch of a 500-gram retail Nopal Flour (Opuntia ficus-indica) SKU for Hacienda El Maguey

    06/27/2026  •   Marketing  
  • 06/27/2019

    How Multinational Banks in India Gain Legitimacy: Organisational Practices and Resources Required for Implementation

    Liability of foreignness (LOF) refers to the diculties and additional costs that multinational enterprises face when they operate in a foreign market. Rooted in institutional theory, extant

    06/27/2019  •   Business Practices  
  • 06/25/2024

    Brand commitment as predecessor to the factors of continuance intention

    Japanese consumers have always been placed as one of the most highly loyal consumers in the world who are committed to purchasing certain brands for products in many different industries, such as

    06/25/2024  •   Customer Satisfaction  
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