The Importance Of Ethics In Branding: Mediating Effects Of Ethical Branding On Company Reputation
This study aims to develop an ethical branding framework that determines whether a corporate brand’s functional and emotional values, that is, product, service quality and perceived price Read More »
Author: Sharifah Faridah Syed Alwi, Sulaiman Muhammad Ali, Bang Nguyen
Contributor: eb™ Research Team
Religion As Brand, An Analogy To Reconceptualize Religion
A central city square, whether imbued with tradition or modernity, becomes a stage for a large-scale gathering. Dressed in black, a group of men perform a ritualized movement, rhythmically beating Read More »
Environmental Ethics And Tourism Development: A Normative Analysis
Tourism development has emerged as a global economic powerhouse, driving economic growth, destination competitiveness, and job creation. But with the mushrooming of tourism, especially in Read More »
AI And Technostress: A Hierarchical Analysis Of Stress Factors Among Bank Employees
The technology has evolved a long way since 18th century and made substantial changes in the society. The implementation of this rising technology in the workspace eased out the heavy tasks and Read More »
Human Rights And Ethical Labour Practices
Human rights are universal principles that recognize the inherent dignity, equality, and fairness entitled to every person, regardless of background, nationality, or status. They encompass a wide Read More »