Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Role Of Corporate Social And Environmental Responsibility In Cruise Consumers' Behaviour Decision

Cruise consumers' values have changed. They not only want the many benefits associated with twentieth century cruising, but also want a twenty-first century approach that engages the personal values Read More »

Date: 07/09/2014
Author: Sheree-Ann Adams
Contributor: eb™ Research Team
Article

La RSE : Mentir Donne De Si Bons Résultats

Having analysed dozens of examples of the commitment of international and Canadian businesses in the area of social responsibility, we arrive at the following observations: (1) CSR policies are all Read More »

Date: 2014
Author: Dagenais Bernard
Contributor: eb™ Research Team
Article

Extending Ethical Consumerism Theory To Semi-legal Sectors: Insights From Recreational Cannabis

Abstract Ethical consumerism theory aims to describe, explain, and evaluate the ways in which producers and consumers use the market to support social and environmental values. The literature draws Read More »

Date: 08/28/2017
Author: Elizabeth Bennett
Contributor: eb™ Research Team
Article

Indian Consumer Purchasing Behavior Towards Branded Processed Food

This paper aims to provide comprehensive approach to the consumer purchasing behavior towards branded processed food. There are four broad objectives formulated and subsequently hypothesis was tested Read More »

Date: 05/30/2014
Author: M. Vijaya Baskar
Contributor: N. Sundaram eb™ Research Team
Article

The Organizational Outcomes Of Corporate Social Responsibility: A Review Of The Literature

The literature on corporate social responsibility (CSR) has often highlighted the importance of the organizational outcomes that originate from addressing the concerns of society. This review Read More »

Date: 05/16/2017
Author: Nicola Misani
Contributor: eb™ Research Team
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