The Slippery Relationship Between Brand Ethic And Profit
For the past two decades the concept of ethics has become increasingly connected to the notion of brands, branding, consumers (consumers' decision making & choice) and consumption both within Read More »
Female Consumers' Intention To Be Involved In Fair-trade Product Consumption In The U.S.: The Role
Fair-trade practices include paying fair wages, supporting participatory workplaces and environmentally sustainable production, and developing long-term and supportive buyer-producer relationships Read More »
Author: Min-Young Lee, Erika Ferrell
Contributor: Vanessa Jackson, Kimberly Miller-Spillman eb™ Research Team
The Role Of Corporate Social Responsibility And Corporate Image In Times Of Crisis: The Mediating
The purpose of this research is to empirically examine relationships between a multi- dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and Read More »
Author: Asif Khan, Tanaporn Hongsuchon
Contributor: Chih-Cheng Chen, Shih-Chih Chen, Ornlatcha Sivarak, Yen-Tzu Chen, Athapol Ruangkanjanases eb™ Research Team
A Quantitative Study Of Dynamic Pricing And Its Effect On Brand Trust And Consumer Perceived
Purpose: The purpose of this thesis isto extend the understanding of Consumer Perceived Ethicality by examining the relationship between dynamic pricing, brand trust and CPE. Research questions: What Read More »
A Review Of Ethical Consciousness (EC) And Organic Food Choice: A Ripe Opportunity To Communicate
Ethical consumption is a phenomena reflected by consumers all across the world. The issue of sustainable development and sustainable living has the idea of sustainable or ethical consumption at its Read More »