The Effectiveness Of Normative Messages On Sustainable Product Decisions And The Moderating Role Of
Social norms play an important role in shaping environmentally conscious purchase decisions. However, individuals are often part of many different groups resulting in a more complex social identity. Read More »
Moral Hypocrisy And The Impact Of The ‘active’ Versus ‘passive’ Nature Of Misbehavior
People are likely to systematically approach the ethics of others more critically compared to their own ethics. Moral hypocrisy reflects this egocentric ethics perspective as it refers to the Read More »
Author: Patrick Van Kenhove, Iris Vermeir, Tine de Bock
Contributor: eb™ Research Team
Individual Motives And Collective Experiences Of Ethical Consumption. The Case Of Ethical
Different types of ethical collective communities (e.g., Community-Supported Agriculture, New Consumption Communities) have recently arisen, especially in the food sector. This study aims to develop Read More »
Persuasion Knowledge, Alcohol Consumption And Event Sponsorship
This paper examines the impact of event sponsorship by alcohol companies on participants’ perceptions of the events and their intentions to drink. Sponsorship is gaining importance, as companies Read More »
Author: Faranak Abbaspuli, Marjan Sara Jalali, Minoo Farhangmehr
Contributor: eb™ Research Team
Designed By You: The Effects Of Customized Hotel Experiences On Perceived Value And Willingness To
This research explores how hotel companies can offer more personalized and differentiated experiences by implementing modern customization technologies in the pre-purchase phase and through such Read More »
Author: Anna De Visser-Amundson, Mirella Kleijnen, Kobe Millet
Contributor: eb™ Research Team