Impact Of Artificial Intelligence On Business And Society
This study investigates how artificial intelligence (AI) affects society and commercial operations. AI technology is becoming more and more integrated into a variety of businesses, which is changing Read More »
Factors Affecting Investors Behaviour Towards Various Investment Avenues
The study examines investor behavior to pinpoint potential investment opportunities in Punjab's Ludhiana area. An investment is a financial channel which is purchased with the hope that its value Read More »
Color Correct: The Interactive Effects Of Food Label Coloring And Food Type On Health Perceptions
The purpose of the study is to examine the effects of food label coloring in interaction with food types (healthy and unhealthy) on consumer food healthiness perceptions. The theories of heuristic Read More »
Author: Gergely Nyilasy, Joseph Tan, Jill Lei, Anish Nagpal
Contributor: eb™ Research Team
Creamy Red And Crunchy Blue? How Colour Interacts With Perceptions Of Texture
This study explores the sensory-marketing effects of crossmodal interaction between vision and haptic perceptions of texture. Specifically, we show that moving up the colour spectrum from red to blue Read More »
Visuo-Haptic Integration Increases Purchase Intentions Via Processing Fluency
Consumers often touch products before reaching purchase decisions. However, no study thus far has conclusively clarified whether grasping products for a brief duration promotes purchase intentions. Read More »