When Brand Distinctiveness Is In The AI Of The Beholder –Trademark Law For Autonomous Intelligent
Trademark law is quintessentially a response to all-too-human cognitive failures: We have limited time, limited attention spans, limited memory and an ability for pattern recognition that on the one Read More »
The Impact Of Inovation Reputation To Consumers
In the same way that companies are aware of sales and market shares, they are also concerned about their own reputation. Nowadays, reputation for innovation is something that some companies seek to Read More »
Author: Susana Isabel da Silva Santos, Pedro Miguel Alves Ribeiro Correia
Contributor: eb™ Research Team
SKILLS REQUIREMENTS FOR GRADUATES IN INFORMATION TECHNOLOGY TO ENTER THE INDUSTRY 5.0 LABOUR MARKET
Modern industries depend on effective computer systems and a highly skilled digital workforce. As such, economic work sectors in South Africa such as manufacturing, financial services and digital Read More »
DEFINING PRODUCT SELLING AND SOLUTION SELLING: A MULTI-METHOD QUALITATIVE STUDY
Sales in its basic form is quite simple, but in a constantly changing business environment, it has become multifaceted. New types of specialized sales categories are emerging, such as product selling Read More »
REASONS WHY FIRST-YEAR STUDENTS SELECTED A BUSINESS COLLEGE AT A UNIVERSITY: POST-PANDEMIC INSIGHTS
Recruiting and retaining students is increasingly challenging in a highly competitive higher education arena. Various external factors influence first-year students’ choices of career and preferred Read More »