Does Brand Experience Translate Into Brand Commitment?: A Mediated Moderation Model Of Brand
In today's increasingly competitive and dynamic marketplace, achieving brand commitment is one of the ultimate goals for brands. Considering the heightened importance and relevance of brand's ethical Read More »
Author: Gopal Das, James Agarwal, Naresh K. Malhotra, Geetika Varshneya
Contributor: eb™ Research Team
Modelling Mainstream Consumer Understanding Of The Ethical Fashion Message
The academic literature that explores consumer behaviour in relation to ethical fashion has, to date, emphasised the behaviour of the highly motivated ethical consumer. A number of ethical fashion Read More »
The Influence Of Store Design And Sustainable Sourcing On Consumer Perception Of Young Generation
This study aims to analyze the influence of store design and sustainable sourcing on consumer perception at Starbucks, particularly among Indonesia's younger generations. Design encompasses visual Read More »
Author: Sugra Kirana, Giancarlo Hakim, Angeli Alkatiri Halilovic, Bondan Glennlim, Gregorius Jonathan Sasmita
Contributor: eb™ Research Team
Seduced By Style: How Instagram Fashion Influencers Build Brand Loyalty Through Customer
This study explores how Instagram fashion influencers build brand loyalty through customer engagement within the framework of sustainable consumption. Grounded in the stimulus–organism–response Read More »
TRANSFORMING BUSINESS THROUGH SUSTAINABLE DIGITAL MARKETING: THE ROLE OF TECHNOLOGY AND INNOVATION
This study explored how sustainable digital marketing strategies, strengthened by technological advancements and innovative practices, influenced consumer behavior and supported business Read More »