Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

RIGHT TO HEALTHCARE - THE ROLE OF GENDER AND ETHNIC DISPARITY IN LAO PDR

The Universal Declaration of Human Rights under Article 25 recognises that everyone has a right to adequate healthcare services which implies facilities and information as well. The word Read More »

Date: 09/2025
Author: Hardi N Master
Contributor: eb™ Research Team
Article

CORPORATE SOCAIL RESPONSIBILITY IN HEALTHCARE: AN ACCOUNTING AND STRATEGIC PERSPECTIVE

Corporate Social Responsibility (CSR) in healthcare is not only a moral obligation but also a financial and strategic investment. From an accounting perspective, CSR requires systematic measurement, Read More »

Date: 09/2025
Author: Saumil Athavale, Dr. Rahul Jagtap
Contributor: eb™ Research Team
Article

THE HEALING PANCHATANTRA INTEGRATING ANCIENT INDIAN MEDICAL WISDOM INTO MODERN HOLISTIC HEALTH

As the title of this paper suggests “The Healing Panchatantra”, this paper proposes an idea of including the five medicinal treatises in the modern holistic healing studies as a part of IKS. The Read More »

Date: 09/2025
Author: Miss. Serena Rajesh Nunes
Contributor: eb™ Research Team
Article

GENDER EQUALITY AND SUSTAINABLE DEVELOPMENT

Gender bias is a very dangerous type because it is the woman who gets bullied every time! Due to the existence of unnecessary customs, traditions and bad practices in society, their influence is felt Read More »

Date: 09/2025
Author: Pradip Jankar
Contributor: eb™ Research Team
Article

The Role Of 'Ethical Brand' And Its Effect On Industrial Buyers' Responses In Malaysia

This paper reports the initial finding on examination of the effect of ‘ethical brand’on company’s reputation, which in turn may influence a brand loyalty among industrial buyers that use Read More »

Date: 2008
Author: Sulaiman M. Ali
Contributor: eb™ Research Team
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