Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
The Universal Declaration of Human Rights under Article 25 recognises that everyone has a right to adequate healthcare services which implies facilities and information as well. The word Read More »
Corporate Social Responsibility (CSR) in healthcare is not only a moral obligation but also a financial and strategic investment. From an accounting perspective, CSR requires systematic measurement, Read More »
As the title of this paper suggests “The Healing Panchatantra”, this paper proposes an idea of including the five medicinal treatises in the modern holistic healing studies as a part of IKS. The Read More »
Gender bias is a very dangerous type because it is the woman who gets bullied every time! Due to the existence of unnecessary customs, traditions and bad practices in society, their influence is felt Read More »
This paper reports the initial finding on examination of the effect of ‘ethical brand’on company’s reputation, which in turn may influence a brand loyalty among industrial buyers that use Read More »