Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

MIND MATTERS: A COMPREHENSIVE STUDY OF MENTAL HEALTH AND WELL-BEING

Health is an important aspect of life. Though physical health is given a lot of importance and consideration, mental health is still a topic that is widely untouched and considered a stigma. The Read More »

Date: 09/2025
Author: Chryselle Hyacinth Dsouza
Contributor: eb™ Research Team
Article

TRANSFORMATION IN HEALTHCARE THROUGH DIGITAL TECHNOLOGY AND TELEMEDICINE

Digital health and telemedicine are transforming the landscape of healthcare delivery by integrating technology into medical practice. Digital health encompasses the use of information and Read More »

Date: 09/2025
Author: Pooja Matlani
Contributor: eb™ Research Team
Article

HEALTHIER MINDS ACROSS AGES: EXPLORING GENERATIONAL DIFFERENCES IN COPING AND SUPPORT SYSTEMS

There is a significant difference in thinking style, life perspective, and overall attitude when comparing Generation Z (Gen Z) and non–Generation Z individuals. While everyone develops unique ways Read More »

Date: 09/2025
Author: Apurva Deshpande, Avanti Puranik
Contributor: eb™ Research Team
Article

EXPLORING DETERMINANTS AND OUTCOMES OF WORK–LIFE BALANCE: A CONCEPTUAL AND EMPIRICAL STUDY

Work–life balance (WLB) has emerged as a critical area of research in organizational behavior and human resource management due to its profound influence on employee well-being, productivity, and Read More »

Date: 09/2025
Author: Kinjal M. Gosai
Contributor: eb™ Research Team
Article

THE WELLNESS REVOLUTION: IMPACT OF WEARABLE TECHNOLOGY ON HEALTH

Any device that may be worn on the body to integrate computing with daily duties and activities is considered wearable technology. A vast array of tools and apps are part of the technology, which Read More »

Date: 09/2025
Author: Smita Survase, Laxman Survase
Contributor: eb™ Research Team
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