The overall aim of this research is to explore the potential influence of the mechanisms of the social net on consumer trust of companies. The research seeks to investigate the connection between the
The strategy process of a firm has been identified as an important area in the field of strategic management. It has been argued that understanding the process of how strategy is generated and
Self-regulation is fundamental to consumers’ ability to achieve their goals. Most existing self-regulation models focus on the psychological processes that promote goal-consistent behavior. These
People want to express themselves (Berger and Heath 2008), and signaling research has found that they use products to do so (Escalas and Bettman 2003). However, sometimes people do not want to
The socioeconomic environments in which people grow up have a lasting influence on how they think and behave. Of unique interest to this research, social class can influence people’s preferred