People regularly make choices about products they already own, such as which of two sneakers bought through Zappos.com to retain. However, decision research has focused on situations where choice
The purchase of recycled-content products poses dilemmas for consumers. Consumers may want to preserve the environment, but simultaneously can be concerned about potential contamination resulting
Consumers routinely need to choose between mass-market (e.g., Häagen-Dazs) and niche brands (e.g., Halo Top), yet little research has examined the factors that influence such choices (Dalgic and
Mass-manufactured foods are ubiquitous in busy daily life. However, consumers still search for food products with handmade feature (Pieniak, Perezcueto, and Verbeke 2009). Market surveys and academic
Consumers’ current socioeconomic status (SES) has been widely acknowledged as an important factor that affects various aspects of their behavior, such as aggression (Greitemeyer and Sagioglou