Consumers are less likely to buy ethical products than their stated intentions in marketplace polls, due at least in part to the distinct temporal frames guiding their poll responses versus actual
The study aimed to: identify the role of corporate social responsibility as a mediating variable in the relationship between corporate ethics and consumer brand loyalty. A field study was conducted
This empirical research investigates the influence of four predictors of actual purchase of local brand in Yemen. The exogenous variables examined are trust, advertising, family and purchase
The problem subject of paper is How can environmental marketing efforts be successful in motivating consumers towards more Eco-friendly purchasing behavior The topic has its social, scientific and
With the expansion of different brands in similar classes of products and the close competition of brand owners in attracting and retaining more customers, the production of ethical brands that are