Objectives: The purpose of this study was to verify the influences of Ethical Perception in the loyalty of consumers was developed this study. Methodology: Focus groups were conducted to explore the
While the customer experience (CX) concept has rapidly gained traction in recent years, its effect on customer brand commitment and loyalty remains tenuous. Moreover, while customer age has been
The first part of the thesis provides an analysis of previous studies on corporations as political actors in International Relations and International Political Economy. The aim of the theoretical
This research investigates the society or guests perception of the value creation and brand trust, and aims to examine the effect of value creation on brand trust in 3-, 4-, and 5-star hotels in
Purpose The cognitive processes through which religiosity and idealism affect ethical consumption have received little attention in prior research. This study aims to explore the influence of