The increasing significance of Gen Z as a consumer segment is redefining Nigeria’s fashion industry, particularly within digitally active urban spaces. More than ever, Gen Z consumers judge brands
There is a conspicuous lack of research on Corporate Social Responsibility (CSR) practices undertaken in the United Arab Emirates, more so in the banking sector. This paper attempts to fill the gap
This research investigated factors that influence the positive brand experiences of older consumers that lead them to be loyal to the product. Data were collected using a paper-based survey, and 362
This paper reframes the notion of work/life balance through analysis of branding and the immaterial labour process in a "new age capitalist" organization. The company does not manufacture material
This year's report reveals new findings about the consumption of online news globally. It is based on a YouGov survey of more than 95,000 people in 47 countries representing half of the world's