“True luxury lies not only in opulence and extravagance, but in the conscious choices we make to create a more sustainable and ethical future." In the current era of sustainability, consumer
This study is aimed to reveal the internet banking/mobile banking usage behavior of the Baby Boomers generation, whose technology adoption and usage level is relatively poor compared to other
According to the Brundtland Commission, Sustainable Development is defined as “the development that meets the needs of the present without compromising the ability of future generations to meet
This study aims to analyze the influence of store design and sustainable sourcing on consumer perception at Starbucks, particularly among Indonesia's younger generations. Design encompasses visual
Ethical consumption is more likely when consumers are receptive to ethical product information and consider such information when making purchasing decisions. Building on communication theory, we