Reframing The Future Of Work: A Conceptual Model Of Empathy, Creativity And Critical Thinking In
The future of work is increasingly shaped by the integration of artificial intelligence, automation, and other forms of technological augmentation. While machines excel at data processing and routine Read More »
Chatbots And Virtual Assistants In Recruitment: Enhancing Talent Acquisition Through AI
The integration of AI-driven chatbots and virtual assistants has revolutionized the way organizations approach talent acquisition and employee onboarding. This chapter explores the role of AI Read More »
Influencers, Icons, And Illusions: Myth-Making In Indian Fashion
As the world faces the effects of climate change, and with fashion being a major contributor, the global industry is under pressure to incorporate sustainable practices. In India, fashion influencers Read More »
Consumer Perceptions Of Eco-friendly Vs. Conventional Wines In Australia
Previous research has extensively studied consumer perceptions of organic food, but little is known about consumer perceptions of organic wine. Moreover, most studies focus on organic products, Read More »
The Impact Of Brand Innovativeness On Purchase Intention: The Mediating Roles Of Brand Genuinity
Femvertising, which is a combination of the terms 'feminism' and 'advertising,' refers to a shift in how women are typically portrayed in advertising campaigns by incorporating themes that support Read More »