THE YIN AND YANG OF CSR ETHICAL BRANDING
Within the current discourse and the often overly-commercialized hyperbole of branding and positioning, there is a particular area that has not been given due attention. Yet, with the rapid changes Read More »
Mandating Socially Responsible Behavior
Management theory and practice are facing unprecedented challenges. The lack of environmental sustainability, the increasing inequity and the continuous decline in societal trust pose a threat to Read More »
Author: Michael Pirson, Yuliya Komarova, Lerzan Aksoy
Contributor: eb™ Research Team
Connected Consumers' Responses To Negative Brand Actions: The Roles Of Transgression Self-relevance
Brand misdeeds abound in the marketplace, but prior research indicates that having a strong connection with a brand buffers consumers from adverse effects of brand transgressions. However, the Read More »
WHAT MOTIVATES PEOPLE TO PURCHASE CHOCOLATE BRANDS: ITALY VERSUS RUSSIA
Today highly competitive business environment and more exigent customers call for using all available company's resources especially a company's brand for providing better consumer satisfaction. We Read More »
SOCIALLY RESPONSIBLE MARKETING IMPACT TO ORGANIZATIONS IMPLEMENTING SOCIALLY RESPONSIBILITY
This article analyze the social responsible marketing, its benefits and importance of organizations implementing social responsibility. Social marketing is defined as an ethical corporate governance Read More »