Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

In Pursuit Of Socially-minded Data-intensive Innovation In Banking: A Focus Group Study Of Public

While the field of data ethics is increasingly engaging with the complex socio-technical nature of data practices and their impacts, in the private sector, data ethics continues to be pursued largely Read More »

Date: 08/2021
Author: Mhairi Aitken, Karen Elliott, Aad van Moorsel , Kovila P.L. Coopamootoo, Dave Horsfall, Magdalene Ng
Contributor: eb™ Research Team
Article

Three-Pillar Sustainability And Brand Image: A Qualitative Investigation In Thailand's Household

Many companies nowadays implement sustainable practices internally, and build brand images that communicate sustainability. However, there are different degrees of sustainability. This study examines Read More »

Date: 09/18/2021
Author: Mark Speece
Contributor: Preechaya Chavalittumrong eb™ Research Team
Article

CRIAÇÃO E DESENVOLVIMENTO DE UMA MARCA DE MODA COM PROPÓSITO Creation And Development Of A

Fashion is often seen as something futile, aimed at frivolous and wealthy people. However, more and more, fashion takes paths that lead to conscious consumption, to social responsibility and, above Read More »

Date: 11/30/2021
Author: MILENA FERNANDES ALLGAYER
Contributor: ELIZETE DE AZEVEDO KREUTZ eb™ Research Team
Article

The Role Of Brand Authenticity In The Development Of Brand Trust In South Africa

Brand trust has been in decline for a number of years (Eggers, O’Dwyer, Kraus, Vallaster, & Güldenberg, 2013; Gerzema, 2009; Gilmore & Pine, 2007; Schallehn, Burmann, & Riley, 2014). Read More »

Date: 03/2017
Author: Sivan-Rachel Portal
Contributor: eb™ Research Team
Article

Sustainability Benchmarking Of European Banks And Financial Service Organizations

In this paper we present a benchmarking of European banks and service organizations regarding the integration of sustainability in their policies, strategies, products, services and processes. Using Read More »

Date: 2002
Author: Olaf Weber, Rol Reiland, Bernhard Weber
Contributor: eb™ Research Team
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