Perceived Altruism In Cause-related Marketing
The purpose of this paper is to analyze how corporate image may mediate the effects of cause-related marketing on consumer behavior, aiming to expand existing literature in the field of corporate Read More »
Author: Cristela Maia Bairrada, Arnaldo Fernandes de Matos Coelho, Julia Maringoni Lopes
Contributor: eb™ Research Team
Sustainability Reporting And Corporate Identity: Action Research Evidence In An Italian Retailing
Cooperatives are now facing the challenges to be competitive in the market, without losing their traditional values of mutuality and democracy. To do that, they need to re-construct open and Read More »
Author: Marco Frey, Emilio Passetti, Massimo Battaglia, Lara Bianchi
Contributor: eb™ Research Team
Bibliometric Analysis Of Ethical Behavior In Education Using VOSviewer
The research theme of ethical behavior, particularly in educational organizations, is of great importance. There have been many publications on ethical behavior, but there has been no research to Read More »
Author: Rais Hidayat, Yuyun Elizabeth Patras, Helina Usman, Yusuf Gunawan, Tustiyana Windiyani
Contributor: eb™ Research Team
Seize The Day Or Save The World? The Importance Of Ethical Claims And Product Nature Congruity
Consumers have shown increasing interest in products that reflect social and environmental concerns so-called sustainable products. Although consumers typically view sustainability positively, the Read More »
Brand Ethical Personality Model In Iran's Consumer Products Market
Introduction: What is referred to as a trade name is something far more than a name. Some psychological research on ethics suggests that information about specific ethical characteristics of brands Read More »
Author: Mahmoud Mohammadian, Seyyed Ali Akbar Afjei, Maghsoud Amiri, Mehrzad Kari
Contributor: eb™ Research Team