When Should Private Label Brands Endorse Ethical Attributes?
This article examines to what extent and under what circumstances product-related ethical attributes (i.e., attributes that reflect concern about social and environmental issues) influence Read More »
Declarative Processing Of Semistructured Web Data
In order to give application programs access to data stored in the web in semistructured formats, in particular, in XML format, we propose a domain-specific language for declarative processing such Read More »
Digital Brand Experience: People, Content And Technology
Lifestyles of the new generations are a mixture of the offline and the online world. With the development of web 1.0 to 3.0, consumer behaviors are now changing tremendously. Nowadays, consumers are Read More »
Chemical Reaction Stoichiometry: A Key Link Between Thermodynamics And Kinetics, And An Excel
The Law of Conservation of Mass (LCM) is one of the most important principles in chemistry. It applies to both closed and steady-state open flow systems undergoing chemical change. Various special Read More »
Three Essays On The Effects Of Ethical Attributes On Private Label And National Brands
Ethical attributes and social responsibility initiatives have become an important focus of attention among marketing researchers and practitioners. My dissertation focuses on how consumers respond to Read More »