Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Implicit And Explicit Attitudes Toward Sustainable And Non-Sustainable Tourism Destination Images

To explore and analyze explicit and implicit tourist attitudes towards destinations that are trying to project a sustainable image and the ones that are not doing so, a research was performed using a Read More »

Date: 06/03/2014
Author: Irais Cabrera, Alejandro Alvarado Herrera, Judith Cavazos
Contributor: eb™ Research Team
Article

Moral Outrage At Unethical Corporate Behavior

Researchers have recently begun to investigate the emotional reactions that lead to consumer boycotts and have suggested moral outrage as a key emotion. This paper extends our understanding of Read More »

Date: 06/03/2014
Author: Stan Maklan, Paolo Antonetti
Contributor: eb™ Research Team
Article

Emotion And Ethical Decision Making: An Exploratory Study

Ethics reveals to be a growing area of interest in business literature. Based initially on a cognitive-developmental approach, ethical decision making has progressively been understood as a Read More »

Date: 06/03/2014
Author: Marco Escadas, Minoo Farhangmehr
Contributor: eb™ Research Team
Article

The Emotional Self Of Responsible Consumers: An Exploratory Study

Research on moral behavior has emphasized the role of emotions as a constitutive part of moral identity. This paper aims to describe the emotional self of responsible consumers, by identifying the Read More »

Date: 06/03/2014
Author: Estela Díaz, Carmen Valor
Contributor: eb™ Research Team
Article

Promoting Sustainable Tourism Products: The Influence Of Emotional And Rational Responses To

Marketing plays an important role in implementing sustainable tourism. Lately, researchers, policy makers and practitioners have recognized the importance of understanding the promotion of Read More »

Date: 06/03/2014
Author: Dorothea Schaffner, Roger Wehrli, Jürg Schwarz, Sascha Demarmels
Contributor: eb™ Research Team
Would you like to share articles and contribute to the eb™ Journal?

If you would like enhanced access to the material on this site, including the ability to download documents as well as submit your own, or other interesting articles for inclusion in the eb™ Journal, join the Founders Circle forming now.

Start Here