Same Message, Different Ad Framing: The Moderating Role Of Need For Cognition
Advertisers choose among different ad claims when framing messages about new entrants. This paper proposes that different claims evoke different memory structures (semantic vs. episodic), and that Read More »
Author: Lars Erling Olsen, Samuelsen Bendik Meling, Tarje Gaustad
Contributor: eb™ Research Team
Effects Of Advertising For Future Products On The Consumer’s Attitude
This exploratory work focuses on the consumer’s responses to the effect of advertising for preannounced products and tries to extend the model of Dahlen et al., (2011) by analysing the possible Read More »
Post-Consumptive Experience Of Wellness & Spa Tourism – How Re-Experiencing The Past Promotes
This research investigates the impact of sensorimotor perceptions in wellness settings on tourists’ cognitive and behavioral responses. We introduce re-experience, a cognitive measure that captures Read More »
Author: Bernd Frederik Reitsamer, Mathias C. Streicher, Karin Teichmann
Contributor: eb™ Research Team
Emotional Experiences And Value Perception In Tourism Services: A Phenomenological Exploration
Literature emphasizes the role of emotional experiences in tourism services. In addition, customers’ value expectations are rather high when it comes to their leisure time and utilization of Read More »
I Feel Good! Destination Attractiveness And Travelers’ Emotional Responses: An Empirical Study In
In today’s growing tourism industry we need to understand what makes a destination more attractive and therefore more competitive. The aim of the present study is to define key factors of Read More »
Author: Alexandra Brunner-Sperdin, Bernd Frederik Reitsamer
Contributor: eb™ Research Team