Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Effort And Autonomy In Foreign Language Learning: L2 Motivation And Instructed Second

L2 motivation research has traditionally been very popular in Hungary and the aim of this presentation is to summarize some recent empirical results in this context (Csizér, 2020; Csizéret al., in Read More »

Date: 10/19/2023
Author: Kata  CSIZÉR
Contributor: eb™ Research Team
Article

Paradigm Shift In Teacher Education In Response To Multilingualism And English In a Changing

In this presentation, I explore the evolving landscape of teacher education in the context of a rapidly changing globalized world characterized by increasing multilingualism and the ubiquitous Read More »

Date: 10/19/2023
Author: Yasemin  BAYYURT
Contributor: eb™ Research Team
Article

Make “Incongruent” To Be “Excellent”: Fluid Compensation In Extremely Incongruent New

Under fierce market competition, firms are accelerating the pace of product innovation, which may bring extremely incongruent new products. Generally, consumers are unfamiliar with extreme Read More »

Date: 04/18/2022
Author: Xionghui Leng
Contributor: You Chen, Xinyu Song, Xiaoyu Zhou, Xi Li eb™ Research Team
Article

Business Ethics In The Age Of Algorithmic Surveillance: A Study Of Facial Recognition Companies´

This research is a quantitative content analysis of 16 FRT providers' websites, documents, social media posts, and news coverage from 2018 to April 2023. The aim is to examine the level of companies' Read More »

Date: 06/13/2023
Author: Imane Hmiddou
Contributor: eb™ Research Team
Article

Idol Worship: How Does It InfluenceFan Consumers’ Brand Loyalty?

The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many Read More »

Date: 04/27/2022
Author: Libin Chen
Contributor: Guanhong Chen, Shuxu Ma, Shuo Wang eb™ Research Team
Would you like to share articles and contribute to the eb™ Journal?

If you would like enhanced access to the material on this site, including the ability to download documents as well as submit your own, or other interesting articles for inclusion in the eb™ Journal, join the Founders Circle forming now.

Start Here