Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
L2 motivation research has traditionally been very popular in Hungary and the aim of this presentation is to summarize some recent empirical results in this context (Csizér, 2020; Csizéret al., in Read More »
In this presentation, I explore the evolving landscape of teacher education in the context of a rapidly changing globalized world characterized by increasing multilingualism and the ubiquitous Read More »
Under fierce market competition, firms are accelerating the pace of product innovation, which may bring extremely incongruent new products. Generally, consumers are unfamiliar with extreme Read More »
This research is a quantitative content analysis of 16 FRT providers' websites, documents, social media posts, and news coverage from 2018 to April 2023. The aim is to examine the level of companies' Read More »
The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many Read More »